Getting Your Website On Track for 2014
Like many other industries, the worldwide web has become one of the main tools that customers use to search for pest control services in their area. If you’ve been neglecting your website as of late or if you don’t yet have one up and running, 2014 is your year to make it happen!
Here are some great tips from Agserv to help you get your website on track for the New Year and get ahead of your pest competitors:
#1. Great Design & Navigation
· Great design and navigation are the basic elements every website must have.If your site isn’t easy to navigate or if it doesn’t look professional, you’ll lose web customers quickly.
· If your website is more of the ‘amateur’ kind or if it has been created using something like a WordPress template, consider investing in a quality web design service in the coming year to really make your site stand out over the rest.
#2. Quality Content
· The content on your website is of critical importance, both to customers and to search engines (like Google). You should make sure that your content is well written (ideally by a professional writer) and that it is easy for customers to understand who you are, what you do, what types of pestservices you offer and why they can benefit from hiring you over another pest company.
#3. Social Media
· Social media is one of the best ways you can engage with customers, as well as improve your website rankings online. The most important social media sites you should be using include Facebook, Google+ Local, Twitter and YouTube (for videos).
· You’ll need to make sure you are active on your social media pages at least once a week or more and that you post/share interesting content and readily respond to users’ comments, questions and reviews.
· Blogging is a fantastic way to regularly add new content to your website (search engines love this), as well as deliver valuable information and advice to your customers. Blogs also provide you with great content to share via your social media channels and email campaigns.
· If you don’t have a blog for your business, consider starting one in 2014. Blogs should be well written and should either bring useful information to your customers (like tips, advice) or share news about your business activities (awards, new stores, promotions, sales) with them.
#5. Localising Your Business
· Promoting your business location/s on your website is also vital, since it tells customers where you are based and also improves your relevancy in online searches results.
· Using the Google Places application is a great way to promote your address online as well and helps your business get found in search engines, as well as on Google Maps and Google+ Local.
· All of your profiles that link to your location should also be completed thoroughly and accurately; you will usually need to include information like your business description, services, trading hours, contact info and uploading photos/images is also recommended.
#6. Search Engine Optimisation
Search Engine Optimisation is the practice of enhancing a website so that it shows up at the top of user search results. For those of you who are keen to optimise your website and boost your search rankings, here are some great tips for 2014:
· Improve your content and keyword usage; with Google’s recent Panda/Penguin algorithm crackdowns, overusing keywords and anchor text links on your website is now a big no-no. Instead, useful content and natural keyword usage is the way to go.
· Social media also contributes greatly to your SEO, so investing in your social media campaigns and activities will be beneficial in 2014. Other social media sites/apps that are also becoming more popular include Instagram, Pinterest, SnapChat and Vine.
· Mobiles and small devices are also changing the way customers search for businesses online, so making sure your website is mobile friendly can greatly increase your chances of getting found online and engaging a new customer.
· Investing in paid advertising (e.g. via Google AdWords) can also be beneficial in 2014, particularly if you want to get noticed online; just make sure you have a method to measure your results and track your ROI.
Good luck for the rest of 2014!